Reach an audience of healthcare professionals, caregivers, families, and individuals with IDD

Dimensions:
Three sets of asset dimensions will need to be built into the templates to allow the ad to respond to desktop, tablet and mobile designs.
- 1280px x 250px
- 640px x 250px
- 320px x 250px

File formats that can be used:
- MP4 (video format)
- MOV (video format)
- JPG (static-image format)
- PNG (static-image format)

Click-trackers:
- 3 max. per creative
- Click trackers must be allocated to individual click-throughs within the ad, should this be required, AdOps must receive a full list of tracking IDs and the relevant assets to which they should be implemented.

Impression Pixels:
- 3 max. per creative

Please be aware:
- Pixels accepted for impression and viewability tracking.
- Helen does not allow the use of data collection pixels.
- Blocking tags and retargeting/ remarketing cookies are not accepted across the AADMD portfolio.
- Ad safety monitoring requirements must be declared at time of booking.
- Tags must be live throughout the duration of the campaign.

Additional Information:
- Sound must be user-initiated
- Video Duration - Recommended: 15s, Maximum: 30s.
- Infinite loop
- Expansion is not permitted under any circumstance

Asset Deadline
Assets must be received 3-5 working days in advance of the campaign start-date to allow for full set-up and testing.

How to Send Your Ad
You may e-mail files to us depending on file size. Maximum size for e-mailing is 10MB. For files over 10MB, use a file sharing app such as Google Drive or WeTranswer.

Questions about ad size or design requirements?

Contact Courtney Fray